Zillow Ads vs. Content ROI Calculator
Move the numbers to see what a year of portal spend really buys — and what the same budget covers in content. The math is shown in full, and we don't invent content-lead numbers.
Over 12 months
- Total portal cost
- Estimated leads
- Estimated closed deals
- Estimated portal revenue
- Net (revenue − cost)
The same budget, redirected to content
Here's the honest difference: portal leads stop the moment you stop paying — you're renting attention. Content is an asset you own. We won't promise you a lead count (anyone who does is guessing), but a guide that ranks keeps working for years after it's written. See the fuller case on Zillow ads vs content.